AMC+ — Unified Subscription & Data Platform Engineering
AMC was stuck with an outdated legacy system and a short time to implement a new one. They needed a direct-to-consumer streaming service with consistency across web, mobile, and tv apps.
- New subscription models
- Cross-platform provisioning
- Unified customer insights
- Support for telecom-partner billing, in-app purchases, and promotional offers
Our Solution
Bridge the old and new systems. Support multiple billing flows (web, mobile, T-carrier). Integrate deep analytics and promotional logic. Clean and scale the service layer
Results
AMC+ was launched with a robust and scalable system with room flexibility for future growth
- Faster time to market: AMC didn’t have to delay launch while wrangling old systems
- Unified data backbone: All customer and usage data flows into one system, avoiding siloes across apps or platforms
- Scalability & flexibility: Clean architecture that can grow with new features, partners, and markets
- Better insights & targeting: With unified analytics, AMC can drive smarter offers and retention strategies
AMC Networks provide endless entertainment and storytelling across television, independent film, production, distribution, gaming, and publishing. They are also a global leader in subscription streaming services and home to iconic and fan-favorite brands.
How we did it
- Built an interim bridge layer to handle subscription creation and management across old and new systems, letting AMC launch on schedule
- Engineered unified subscription flows: direct web billing via Stripe, telecom partner billing, and in-app/mobile flows
- Integrated the entire frontend + backend stack with a Customer Data Platform (CDP) to power analytics, segmentation, and personalization
- Developed flexible promotional logic to support limited-time offers, discounts, bundles, and custom campaigns
- Designed with modular extensibility so that new channels, offers, or integrations can be added without major rewrited
