User experience (UX) research is an integral part of creating successful products and services. It involves understanding user behavior, needs, and preferences to design products and services that meet their expectations. With the constantly evolving technology landscape, new UX research methods have emerged in recent years. Here are the top five UX research methods that are likely to be popular in 2023.
1. Mobile Ethnography
Mobile ethnography involves using mobile devices to record user behavior and interactions with products or services. With the rise of mobile technology, this method has become more accessible and popular. Participants are asked to record their interactions with a product or service over a period of time. This provides insights into how users interact with products in their natural environment and helps identify pain points and areas for improvement.
2. Remote Usability Testing
Remote usability testing involves testing a product or service with participants who are not physically present. This method has become more popular with the rise of remote work and the COVID-19 pandemic. Participants are given a set of tasks to complete, and their interactions are recorded and analyzed. Remote usability testing can be done through various platforms such as Zoom, Skype, or specialized usability testing software.
3. Voice User Interface (VUI) Testing
VUI testing involves testing voice-activated interfaces, such as Amazon Alexa or Google Assistant. With the rise of smart home devices and voice-activated technology, VUI testing has become increasingly important. Participants are asked to interact with the voice-activated interface, and their interactions are recorded and analyzed. VUI testing provides insights into how users interact with voice-activated technology and helps identify areas for improvement.
Eye-tracking involves using specialized software and hardware to track a participant’s eye movements as they interact with a product or service. This method provides insights into what users are looking at and how they are navigating a product or service. Eye-tracking can be used to identify areas where users are getting stuck, and it can help designers optimize the layout and design of a product or service.
5. Biometric Testing
Biometric testing involves using sensors to measure physical responses, such as heart rate, skin conductance, and facial expressions. This method provides insights into how users are emotionally responding to a product or service. Biometric testing can be used to identify areas where users are experiencing frustration or confusion, and it can help designers create products and services that are more emotionally engaging.
In conclusion, these are the top five UX research methods that are likely to be popular in 2023. Mobile ethnography, remote usability testing, VUI testing, eye-tracking, and biometric testing provide valuable insights into user behavior and can help designers create products and services that meet user needs and expectations. As technology continues to evolve, new UX research methods will likely emerge, but these five methods are likely to remain popular for years to come. Reach out to the Valtira team of experts to learn more.