Needs and Challenges
The long-term vision is to offer homeownership recommendations as well. We’re exploring ideas around home renovations and insurance coverage.
HomeServices of America, a Berkshire Hathaway affiliate, is, through its operating companies, one of the country’s premier providers of homeownership services, including brokerage, mortgage, franchising, title, escrow, insurance, and relocation services.
- Single sign-on across all HomeServices of America product offerings
- Responsive web experience integrated into the Brokerage, Mortgage, and Title Services
- React Native mobile application with the ability to browse for homes and a customer dashboard that tracks the progress of transactions
The iOS and Android applications were built with React Native, utilizing Microsoft’s AppCenter to automate deployment to the App stores. The underlying services were built on Microsoft Azure Functions, powering both the web and app experience. Each company integrated with the back-end data store using a different set of Azure Functions which pushed the data into the Dataverse. Model-driven & canvas-driven LogicApps were built to help administrators review the data and make changes.
CEO, Edina Realty Home Services
“Historically that information has been ‘siloed’ because every one of our companies has its different tech systems and this really pulls it all together. It was a very complicated, complex project.”
UX Design Process
The UX process started by wireframing the responsive web experience. Valtira and Edina Realty conducted several user testing sessions as we developed more detailed wireframes and iterated on the experience based on the feedback we received from both the customers and a pool of real estate agents.
We then turned our attention to the app experience which was an even bigger endeavor because we were not only building out the transactional dashboard with milestones but we also needed to include the home browsing experience. Within the mobile app you can not only browse for homes, view listings, set up showings, and communicate with your real estate agent but you can also track the milestones of your transaction ensuring the user is prepared for their closing date.