Kris Lindahl Real Estate
Kris Lindahl Real Estate expanded quickly in the twin cities area and wanted a new website to reflect their growth. Valtira architected, designed, and developed a new site that helped their users navigate the homebuying process and provided an improved backend experience for agents and admins.
Needs and Challenges
The previous CMS platform used by Kirs Lindahl Real estate was outdated and difficult to use for prospective buyers, agents, and marketing team members. They saw a need to streamline the processes for all parties and wanted to connect marketing systems to help agents provide the best experience for their customers.
The Kris Lindahl team and Valtira decided a website redesign with WordPress CMS and property listing data pulled from an IDX feed would be the best solution for their needs. This system was built to scale, allowing the Kris Lindahl team to make further integrations in the future.
Kris Lindahl Real Estate provides a top-notch experience when buying or selling a home in Minnesota and Wisconsin. They are also heavily involved in the twin cities community and give back through the Kirs Lindahl Foundation.
- Architecture overhaul including Hubspot CRM, consumer dashboard, saved searches and listing notifications
- UX requirements, wireframes, visual design, and prototyping for the entire site
- Significant improvement in page speed for mobile and desktop that is consistent with national competitors
UX Requirements and Wireframes
The UX team started by pulling together all requirements through stakeholder interviews. Through this process, we outlined all existing features that needed improvements, new features included in the MVP iteration, and future ideas to implement post-launch. This documentation helped the UX designers wireframe the site and provided a shared understanding for the cross-functional team.
It was essential for the UX Design team to translate the UX requirements into wireframes before starting visual design. We mapped out the current site tree, compared it to a new site tree, and created a low-fidelity prototype for mobile and desktop that was easily transferable to the branded design. Because we put so much detail into this step, all teams could ask questions and point out areas that needed extra attention earlier in the design and development process.
Architecture and Development
We built a WordPress website using elementor so all members of the marketing team could easily update pages. All forms are connected to HubSpot and can be published on the fly. When a user submits a form, all contents are sent to HubSpot so agents can see the information and help future clients. Custom plugins were added for interaction with MLS search, maps, and listings.
Improvements and Metrics
High-ranking page speeds create a better user experience, higher conversion rates, and more substantial SEO rankings. The development team worked to improve the page speed while also keeping the integrity of the site’s code. By doing this, we produced a site that ranked above local competitors and in unison with large nationwide real estate brokerages.
Visual Design and Prototypes
After all teams signed off on the wireframes, we jumped into visual design. Kris Lindahl created an elaborate brand for his brokerage in the twin cities, and we wanted to bring that level of detail to the site. It was also crucial for our team to show the small interactions, including hover styles, modal animations, drop downs, map and properties loading, filter selections, and many more.