Custom Sports Apparel

Valtira delivers eCommerce solutions for the leading provider of customized and personalized memorabilia.


In 2019, the company looked to enhance their Amazon-based commerce sites to improve the customization capabilities as well as to make the technology reusable to scale the business. They also needed to elevate their seven sites to ensure PCI compliance, improve site management, add new products, and integrate into fulfillment systems.

Project Highlights

  • In a tight timeframe, Valtira converted these sites from a previous platform to Shopify by completing a page-for-page conversion and launching the sites prior to the seasonal business peak.
  • Valtira also connected Shopify to back-end Oracle systems and upgraded product user experience through Shopify applications and customization which increased revenue year over year.

Next Level eCommerce

Following the successful deployment of the initial seven eCommerce sites, the company needed to deploy a new eCommerce site for an additional business. This solution needed to support 100,000+ organizations across the US and Canada and leverage their 1,000+ field sales team to drive sales through the channel.

The new business is focused on selling custom graphics, embroidery, screen printing, 3D viewing, and all colors required for various types of organizations.

The company needed an experienced partner that had the eCommerce expertise but also the ability to deliver other key aspects of their solution. The company selected Valtira to be their end-to-end eCommerce partner. The company selected Valtira to be their implementation partner end-to-end.

Planning, Implementation, Integration and Maintenance

Valtira was there every step of the way to ensure success for their critical new eCommerce offering.

1. Planning

  • Valtira worked with the company to identify the business and technical requirements
  • Led the selection of the Shopify Plus platform to meet the needs
  • Project lead including back-end architecture and platform configuration

2. Design

  • Creative design and user flow and UX
  • Architecture design including Shopify, AWS, database, and third-party technologies and integrations
  • Defined integration requirements and evaluated technologies
3. Delivery

  • Leveraged the previous platform to develop the solution quickly
  • Front-end theme selection, customization, configuration, and flow
  • Ensure PCI compliance

4. Integration

  • API and integration development
  • Integration to the design database for product personalization
  • Architected and developed a custom integration platform to connect to ERP and other internal/external applications

5. Maintenance

  • Maintain system and cloud platform post-launch
  • Created operations processes including script development
  • Documentation definition for system
With Valtira, the company is gaining an eCommerce system that is scalable, efficient, and high performing. The ability to customize design, products, and fulfillment options makes them uniquely able to meet their customers’ needs. The company will also be able to extend the system to new integrations, products, or eCommerce sites as needs arise from new use cases or lines of business.

Valtira was able to deliver the project on time and within budget. This was based on Valtira’s experience as a Shopify Plus partner as well as the success with the original seven eCommerce sites for the company.