- Retention and engagement: When a viewer finishes watching a movie or TV show on a streaming platform, they may not know what to watch next. If the platform does not suggest relevant content, the viewer may become disengaged and leave the platform altogether. By providing personalized and accurate recommendations, streaming platforms can keep viewers engaged and increase retention.
- Personalization: Recommendations allow streaming platforms to personalize the viewing experience for each viewer. By analyzing the viewer’s viewing history, preferences, and behavior, platforms can suggest content that is more likely to be of interest to them. This can help viewers discover new content they may not have found otherwise and create a more satisfying viewing experience.
- Monetization: Streaming platforms generate revenue through subscriptions, advertising, and pay-per-view models. By suggesting content that is more likely to be of interest to viewers, platforms can increase the chances of viewers clicking on and consuming more content, thus driving up revenue.
- Competitive advantage: The video streaming industry is highly competitive, with many players vying for viewers’ attention. By providing accurate and relevant recommendations, streaming platforms can differentiate themselves from their competitors and attract and retain more viewers.
Overall, recommendations are critical for video streaming platforms to keep viewers engaged, personalize the viewing experience, increase revenue, and maintain a competitive edge in the industry. Reach out to the Valtira team of experts to learn more.