Deliver personalized content to site visitors
The personalization and behavior profiling component of The Marketing Platform enables rules based matching of web content with different visitors.
This component allows the definition of page locations for personalization, attachment of business rules to each location and the categorization and tagging of content to trigger different business rules. Matching of content to location is then automatic based on individual session details.
Features include:
- Ability to personalize content to both anonymous and registered site visitors
- Provide regional offers based on geography
- Deliver industry specific content and imagery to target customers
- Guide customers through the upgrade process based on their profile
- Complete A/B testing based on Google Website Optimizer
- Library of standard rules for personalization and matching
You can also add personalization to your current website in less than 15 minutes with Valtira OnDemand SmartWidget.
