Content Management

Take Control of Your Web Site Messaging

The content management component of The Marketing Platform separates your web content from the way it looks on the web site so that business people can easily make changes to the web site themselves, without the need for any programming knowledge or IT help. You can edit your web pages just as you might edit a word document. The result is a web page that always follows site standards, is easily indexed by search engines, and is accessible to users with disabilities.

Features include:

• Easy to upload and update content
• Easy to add new pages based on design templates
• In page WYSIWYG editing with context sensitive help
• Simple management of media assets and meta-data
• Search engine optimization with friendly URLs and easy meta data management
• Full versioning of media and content
• Workflow for posting of approved content and imagery
• Permission-based controls of access to edit content by page or section
• Multi-lingual, ADA compliant, support for all modern browsers
• Media asset management, with configurable custom media meta-data
• Themes/skins, content reuse, and style guide support
• Open secure API with granular security throughout and page level SSL
• Content syndication, event management, and full XML content export
• Based on industry standards XHTML, CSS, JSP, SOAP Open architecture for easy back-end integration