Valtira Joins Sponsorship of CMO Council’s Power of Personalization Initiative
Minneapolis, MN, March 11, 2008 – Valtira today announced it has joined the list of sponsors of “The Power of Personalization,” a CMO Council thought-leadership initiative whose focus is on gaining in-depth insights into the relevance, value, and importance of personalized communications as a vital component of marketing campaign planning. Specifically, this national initiative explores the interaction of customized content, collateral and personalized web interaction on marketing effectiveness, customer acquisition, retention, and business outcomes. “We are excited to add Valtira as a program sponsor,” said Donovan Neale-May, executive director of the CMO Council. “Their expertise in delivering personalized Web content and campaigns makes them a valuable addition to this global research initiative.”
The results of the study show that many CMOs feel the process of developing individualized marketing messages is still largely under-utilized and under-tested. A large number of respondents, 43.5 percent, indicated only a "low" usage of personalized communications in their customer acquisition and relationship management programs. Another 39.4 percent of respondents said their usage was "moderate," while only 17.1 percent indicated a "high" level of usage.
“The CMO Council is a leader in educating marketing executives on market trends and the next wave of solutions and technology,” stated George D. Hadjiyanis, Valtira’s VP of Sales and Marketing. “We look forward to leveraging our expertise in Web marketing personalization to this program.”
The results of the survey of over 700 marketing professionals was released last week at the ON DEMAND Conference and Exposition and is now available for download at www.valtira.com. The initiative is also being jointly underwritten by Xerox, Pitney Bowes, MindFireInc, and GMC Software Technologies, with program support from InfoTrends.
About Valtira
Valtira, The Online Marketing Platform, delivers a personalized web experience and improves marketing Return On Investment. By empowering marketing teams to incorporate personalized messaging, imagery, and video into new or existing websites, Valtira connects customers with the right information at the right time. The Online Marketing Platform is available as a web-based service and is quick to deploy and easy to use. Valtira serves Fortune 500 businesses, early and mid stage companies as well as government agencies. For more information, please visit www.valtira.com.
About CMO Council
The CMO Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers across a wide-range of global industries. More than 3,000 top marketing executives from 52 countries are represented on the CMO Council worldwide. These individuals control well over $70 billion in annual marketing expenditures. Visit the CMO Council website at www.cmocouncil.org to find out about programs and events produced by this Peer-Powered Network.
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