Case Study - Meet Minneapolis

Valtira Enables Meet Minneapolis Website to Connect with Site Visitors.

The Minneapolis Convention and Visitor Association, Meet Minneapolis, leverages Valtira to connect with site visitors and deliver the information they require.

Meet Minneapolis partnered with Ciceron and Valtira to execute research, strategize site structure and design the new site. Valtira was selected in late 2007 from among a pool of back-end developers to build the website. The new Minneapolis.org was built on the Valtira Online Marketing Platform and launched in January 2008. The software platform enabled the organization to deploy robust capabilities quickly and cost-effectively including content management and campaign tracking.

The launch was just the start of a larger initiative to improve all Meet Minneapolis websites. Sites geared toward other markets including meeting planners, convention attendees, and tourism group sales are also being transitioned and integrated into the Valtira platform. Google Website Optimzer is also used to test and optimize web pages and landing pages.

Minneapolis.org mirrors the Web 2.0 world -- extraordinarily experiential, collaborative and interconnected. To reflect this trend, additional social media functionality is being added including blogs and consumer-generated media components.

To view the Meet Minneapolis website, visit www.minneapolis.org.