Sun Country
Sun Country Airlines partnered with Valtira to disconnect their booking engine from the marketing portion of the website which resulted in an easy to update site that allowed for easy messaging iteration.
Background
Valtira separated the marketing website from the eCommerce website (booking engine) which provided marketing with much-needed agility.
The Marketing Department was able to deploy updates to the site without the need of IT assistance which increased their ability to keep information up-to-date and better serve their customers.
Sun Country is an American passenger and cargo airline based in Minneapolis–Saint Paul and operates more than 100 passenger routes between 81 destinations across North America.
Project Highlights
- Geo-oriented deals leading to an increase in conversion
- The site became easy to manage for sales content, promotions, and scheduled content
- IT, developers, and executives were less burdened