Central One Credit Union

Valtira dynamically created landing pages based on attributes stored in Salesforce to promote the new “Get Your Share” Marketing campaign. Central One Federal Credit Union’s innovations improve the banking experience of nearly five million Canadians, every day.

Need and Solution

Central One created a campaign called “Get Your Share” that gave users who were creating new accounts $200 as an incentive to join. Valtira built a series of responsive landing pages that were automatically generated based on Salesforce data.

Valtira built the HTML/CSS/Javascript to power the landing pages based on PointOne’s designs and specifications and synchronized the data from Salesforce.com to generate and update landing pages for Central1’s Credit Unions and GYS campaigns. We sent lead information into Salesforce.com so that Central1’s Credit Unions can act upon them.

Valtira also hosts the infrastructure to ensure the reliability and availability. Once this was complete, Valtira supported the system throughout the landing page’s lifetime, including both bug fixes and enhancement requests.

Central One Federal Credit Union is a partner of choice for financial, digital banking, and payment products and services for over 250 financial institutions across Canada.

Project Highlights

  • Dynamic landing page generation
  • Integration with Salesforce.com