The Crucial Role of an Internal Product Owner in Outsourced Product Development: A Valtira Approach


In today’s dynamic business environment, companies often opt to work with external development firms for launching new products. This strategic choice allows them to leverage the specialized skill sets and technologies offered by these firms, while maintaining focus on their core competencies. However, this outsourcing model presents a unique challenge: effectively communicating the company’s vision and requirements to the external development team. Here is where an internal product owner (PO) becomes indispensable, serving as a liaison between the two entities. Valtira, a renowned UX design and development firm, strongly advocates for this approach and has seamlessly incorporated it into our proven process.

The Role of an Internal Product Owner

The internal PO is an individual or a team within the company that owns the product vision and strategy. They act as the ‘single source of truth’ for the project, ensuring that the business goals and user needs are well-understood and translated accurately into the product design and development.

The internal PO prioritizes the product backlog, communicates business requirements, and provides constant feedback to the external development team. They also relay technical complexities and project status updates from the development team back to the stakeholders. This bilateral flow of information ensures that the development stays aligned with the company’s vision and that expectations are managed effectively.

Communication: The Key to Successful Product Development

The external development team brings technical expertise, but it is the internal PO who brings contextual understanding to the table. By ensuring that the development team fully grasps the product vision, user needs, and business objectives, the internal PO helps in creating a product that is not only technically sound but also market-ready and user-centric.

Moreover, by fostering an open line of communication, the internal PO helps prevent misunderstandings that could lead to costly and time-consuming revisions. They help mitigate risks by identifying and addressing issues early on, which significantly improves the overall efficiency of the project.

The Valtira Approach: Proven Processes for Effective Product Development

At Valtira, we understand the importance of the role of an internal PO and recommend this approach for all our clients. Our proven process begins with the establishment of a solid partnership with the internal PO. This enables us to fully understand our clients’ business goals, customers, and market environment.

We facilitate constant interaction between our team and the internal PO through regular meetings, agile development practices, and advanced collaboration tools. This ongoing dialogue ensures that we remain aligned with the product vision throughout the development process.

Our approach also involves continuously integrating and testing the product, allowing the internal PO to provide real-time feedback. This iterative cycle of development, testing, and feedback ensures that the final product matches the intended vision and that any deviations are promptly corrected.

Moreover, we support the internal PO in effectively communicating project progress and setbacks to the stakeholders. This transparency not only fosters trust but also ensures that informed decisions are made at every step of the product development journey.

In conclusion, the role of an internal product owner is invaluable in outsourced product development. Their in-depth understanding of the business context and their ongoing collaboration with the external development team ensure that the end product is aligned with the company’s vision. At Valtira, we value and emphasize this crucial role in our proven process, ensuring that our clients’ development projects cross the finish line successfully, every time. Reach out to the Valtira team of experts to learn more.

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