Personalized Web Content
Caribou Coffee is the nation's second largest speciality coffee company. With nearly 500 coffeehouses, Caribou turned to Valtira to deploy their next level website.
“Caribou Coffee needed a scalable, flexible software platform on which to build our new website,” said Kathy Hollenhorst, Caribou Coffee’s Sr. Vice President of Marketing. “We selected Valtira as they had the right combination of content management, personalization and campaign tracking we need today and going forward.”
Valtira worked together with web agency Miles Interactive to deliver this new website based on the Valtira Online Marketing Platform.
With Valtira, Caribou Coffee can personalize content, imagery or promotions based on business rules or user preferences. This provides the site visitor with more relevant information on coffee types or coffeehouses. Marketing staff members can also easily update the site to keep content fresh for site visitors. The company can now also better track initiatives to better understand customer trends and improve marketing ROI.
The results:
- A site that provides richer options, deeper content, and more interactivity to meet the stated Caribou Coffee goals
- Growth of commercial, franchise and Internet sales of more than 68 percent (Q2 2008 vs Q2 2007)
To view the new Caribou Coffee website, visit www.cariboucoffee.com.